If you have strong opinions about what Apple will release this year, PCMag wants to hear them. The publication is running its Big Guessing Game, a three-round contest that tests how well readers can predict Apple's next hardware moves.
The first round is already complete, and round two wrapped up on July 21. The third and final round kicks off on August 18. Each round contains five questions about upcoming Apple products. Every correct answer earns you an entry into the grand prize drawing, which will award the latest Apple Watch model announced in September. The more rounds you enter and the more questions you nail, the better your odds of taking home the prize.
Entering is straightforward. You just answer the prediction questions for the active round on the PCMag website. There is no purchase necessary, and the contest is open to legal US residents 18 and older. Ziff Davis sister publications including ExtremeTech, AskWoody, and others are running their own parallel guessing games with different questions, and you can enter at all of them. The only catch is that you can only win one of the five grand prizes across the entire Ziff Davis network.
If you have been tracking Apple supply chain rumors or speculating about the iPhone 18 Pro features, this is a chance to put that knowledge to work instead of just debating it on forums. The contest format is simple, but the premise taps into a real hobby for tech enthusiasts who spend months dissecting leaked component photos and analyst notes before every Apple launch.
Come back on August 18 for round three and see if your predictions line up with reality. Even if you miss the first two rounds, the final set of questions gives you a fresh shot at the drawing. Apple's fall hardware season is always full of surprises, and guessing correctly feels a lot better than just reading the coverage afterward.
Prediction contests like this are a staple of tech publishing because they turn passive readers into active participants. Instead of just consuming news, you are effectively placing a bet on it. The stakes are low, but the engagement is real. PCMag has been running variations of this format for years, and the Apple category is always the most competitive because the rumor mill is so dense. Everyone has a theory about the next iPhone or MacBook, and the guessing game gives those theories a structured place to land. Whether you are a casual Apple user or a dedicated follower of every patent filing, the contest is a low-effort way to see how your instincts compare with the actual announcements this fall.